What is GDPR?

GDPR stands for General Data Protection Regulation and is an EU regulation that enters into force on 25 May 2018. It then replaces the Swedish Personal Data Act (PuL). With the entry into force of the regulation, the requirements on how companies may handle personal data are tightened and the rights of the individual are strengthened when it comes to personal integrity.

More information about GDPR can be found at the Swedish Data Inspectorate

Sue Ellen's Personal Data Policy

What is personal information?
Personal information is all information that can be directly or indirectly linked to a physically living person. An image can, for example, be a personal information even if no names are mentioned in the image. Personal data thus not only constitute direct connections to a person but also consist of choices and behaviors that can be linked to this person.


Why a personal data policy?
We have a commitment as a provider of our service to build and preserve a society where personal information is both respected and protected. Our belief is that respect for personal integrity is of the utmost importance for you as a user of our service to feel confident in us as a supplier. In this document, we describe to you how we collect and handle information about you.


What personal data do we process?
We only collect the personal information that is necessary for us to be able to deliver our service to you as a user. These include, for example, name, address, and e-mail.


Why do we process personal data?
We process personal data in order to fulfill our commitment to you as a user. For us to be able to deliver services to you, for us to be able to identify you and for us to be able to administer your account. In order for us to be able to maintain, develop, test and improve our digital channels and the technical platforms on which they are delivered. In the event that you have given your consent to receive marketing information, such information will be sent to you.

How long do we store your information?
We store your personal information for as long as it is necessary to achieve the purposes described in this policy. At the end of our relationship, all your personal information will be deleted. We are and remain open with what information we have about you as a user. In the event of a request from a secure party, such as the Data Inspectorate or you as a user, we provide data in a structured and user-friendly format.


What personal information do we have about you?
To gain access to what personal information we have about you, please contact us.